Kepuasan Pelanggan Ditinjau dari Store Atmosphere, Kualitas Produk, Kualitas Pelayanan dan Etika Bisnis Islam

Abstract

Ethical practice in doing business in the community is something that has become the ambition of every individual, especially the Muslim population who has been equipped with a religious sharia foundation. Various types of competition in all culinary industries that have colored the evolution such as restaurants, places to eat, and cafes foster current competition.  This requires the ability of entrepreneurs to find the most superior approach in competing, especially in meeting the ever-changing demands of customers. Every company must have a goal to grow customer satisfaction where this satisfaction can be increased through superior and consistent service quality and with various benefits.  This study aims to examine and analyze the influence of Store Atmosphere, Product Quality, Service Quality and Islamic Business Ethics on Zeito Kopi Pati's Customer Satisfaction. This study uses a field research type with a quantitative approach.  Purposive Sampling technique through Questionnaire The data analysis technique used is descriptive analysis, instrument test, classical assumption test and hypothesis testing with the help of the IBM SPSS program. 22 The results showed that partially Store Atmosphere, Product Quality, Service Quality and Islamic Business Ethics have a significant effect on Customer Satisfaction Zeito Kopi.