IMPLEMENTASI STRATEGI BAURAN PEMASARAN PRODUK PEMBIAYAAN DANA PENSIUN DI BSI KCP BOJONEGORO SUMBERREJO

Abstract

Wide competition causes the for a marketing strategy that can make financial institutions such Islamic bank develop, one of which is the 4p marketing mix (product, price, place and promotion) which will then have an influence on increasing users of products owned by these institutions in particular on pansion fund. The focus of his research is the implementation of the pension fund marketing mix at Bank Syariah Indonesia KCP Bojonegoro Sumberrejo. This type of research user field research, where to obtain data using qualitative methods, namely by observasion, interviews, and dokumentasion. The results of this study indicate that Bank Syariah Indonesia KCP Bojonegoro Sumberrejo effectively user the marketing mix, as evidenced by the increasing number of customers who use Islamic Bank products, especially in persion fund. The conclusion in this study shows that the implementation of the marketing mix carried out by BSI KCP Bojonegoro Sumberrejo is in accordance with islamic principle and rules. It is evident from the absence of an element of usury, which i more about profit sharing, at the time of the transaction there are contracts.

Keyword: Marketing Mix, Pension Fund Financing, BSI