E-PROMOTION DAN KINERJA DALAM MODERASI ISLAMIC VALUE

Abstract

This study aims to describe and analyze the influence of E-Promotion and Community Performance variables in Islamic Value moderation in strengthening the economic ecosystem through the MalangGleerrr.com marketplace. Relationships that appear in the online sales process through the site and marketing promotion strategies carried out by e-commerce service providers. The method used in this study is quantitative to describe the correlation between variables through survey activities. The population in this study were sellers who joined the Malang Gleerrr community to make sales. A total of 157 respondents used non-probability sampling techniques. Data processing in this study used SPSS 16 tools. Data analysis techniques were first carried out using multiple linear regression methods with statistical tests. The variables in this study are the variable Community Performance (Y), Design (X1), Current Event (X2), Reading Experience (X3), Timing (X4) and Tone (X5). Testing the hypothesis using the t or partial test shows that E-promotion or the independent variables of the products studied have proven to affect performance. Experiencing a strengthening of the relationship with the moderating variable, namely Islamic Value (Z), and proven to have an impact on the moderating variable on the linear relationship between the X and Y variables, with variables that have an increase in the strengthening of the correlation value from before the Islamic Value (Z) variable and after the addition Islamic Value variables on the relationship between E-Promotion and Performance.