MEMBANGUN FASHION SYARIAH DI INDONESIA UNTUK MEMENANGKAN DAYA SAING GLOBAL: TANTANGAN DAN PELUANG

Abstract

This research aims to look at the opportunities and challenges of the Indonesian halal industry. Sharia fashion has become a rapidly growing industry in Indonesia in recent years. This industry not only meets domestic Muslim fashion needs, but also has the potential to compete in the global market. This research uses a literature review approach, namely reviewing related research to be used as a data source in research. Through a deep understanding of perceptions and stereotypes, product innovation and differentiation, consumer trends and preferences, standardization and certification, as well as effective distribution and marketing strategies, the sharia fashion industry in Indonesia can achieve a competitive advantage in the global market